The Google Pixel 4a could be doomed — here's why

(Image credit: Image credit: 91Mobiles/OnLeaks)

First the low-cost Google Pixel 4a was supposed to launch May 22 after the Google I/O 2020 effect. But then that event got cancelled due to the coronavirus pandemic. And then Google was going to take an Android xi event on June 3, where the Pixel 4a could have made an advent, but civil unrest led to that being cancelled, too.

Recently, we learned that the Google Pixel 4a may exist unveiled July xiii, but the telephone wouldn't hit stores until August 6. And then in mid June we heard that the Pixel 4a launch was delayed yet again, this fourth dimension being pushed all the way back to October. What the heck is going on?

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The Google Pixel 4a has the potential to be i of the best cheap phones of the yr. Simply as its release date gets pushed back further and further, Google is making information technology easier for competitors to swoop in and steal its thunder.

The latest rumor, courtesy of Jon Prosser, says that the Pixel 4a will still exist appear on July xiii, but that the blackness model will launch October 22 and the blueish model has been "removed," which could mean that it's cancelled.

A challenging retail environs

It's understandable why Google continues to push back the Pixel 4a release date. Many retail stores are yet not open, and a recent surge in COVID-19 cases has caused Apple to shut stores it had reopened. Meanwhile, Microsoft has decided to shutter its retail stores altogether.

So correct now doesn't seem like the ideal time to launch a telephone. The Google Pixel 3a is currently sold at Verizon, Sprint and T-Mobile, so I'chiliad sure Google would like to see those stores reopen before launching the Pixel 4a. So once more, with the manner the coronavirus is continuing to spread, at that place's no guarantee that we will see malls or retail shops in the US opening their doors to the masses past the fall.

Pixel 4a is a not bad phone (simply not for afterwards)

Pixel 4a render — (Image credit: 91Mobiles/OnLeaks)

In terms of the phone itself, the Pixel 4a looks to exist a solid Android telephone. The handset is said to feature a 5.8-inch OLED display, a Snapdragon 730 processor, 6GB of RAM and 128GB of storage (though there could be a 64GB variant).

The Pixel 4a should also pack a 12.2MP rear camera and a 8-MP forepart camera. And early leaked Pixel 4a camera samples show that this photographic camera should exist able to produce flagship-level results for a much cheaper price.

There's more good news. In May we learned that the Pixel 4a may cost just $349, which would be $50 less than its predecessor.

Intensifying inexpensive phone competition

The problem for Google is that the competition is not sitting still. The iPhone SE 2020 is already on the market, which offers a blazing A13 Bionic chip along with a not bad photographic camera, and OnePlus is working on a low-toll OnePlus Nord that should offer great specs for a low price, including a half dozen.4-inch OLED brandish and a Snapdragon 765G processor. That means the OnePlus phone will offer 5G connectivity, something the Pixel 4a is expected to lack.

Meanwhile, Samsung's affordable Galaxy A series phones are starting to look proficient, besides. Right now you can pick upward a Galaxy A51 for $399 or as low every bit $274 on sale with a 6.5-inch screen, decent Exynos 9611 processor, 4GB of RAM and 128GB of storage, plus a quad-lens camera. And this autumn Samsung is rumored to be releasing a Samsung Milky way S20 Lite (aka Fan Edition), though we haven't seen a rumored price.

If y'all intendance about battery life, the Moto Yard Power is yet another great value, delivering an epic xvi-plus hours of endurance on our web surfing exam. Anything that gets more than than eleven hours lands on our best phone battery life list.

Google Pixel 4a outlook

Information technology won't be near equally affordable equally the Pixel 4a, but ane rumor has the iPhone 12 starting at just $549 when Apple announces its lineup in September. That would be for a 4G-only version of the device, but it could steal the spotlight from Google because this would certainly be cheap for Apple.

The bottom line is this. The economy and especially the retail environment could be on shaky footing well into October. And so if the Pixel 4a is ready to ship, as has been reported, in that location's no reason for Google to sit on its hands much across the July 13 announce date. It should find means to promote the handset online in collaboration with its carrier partners and online retailers like Amazon.

The clock is ticking on 2020, and Google cannot afford to delay the Pixel 4a much longer.

Marking Spoonauer is the global editor in chief of Tom's Guide and has covered technology for nearly 20 years. In addition to overseeing the direction of Tom's Guide, Mark specializes in covering all things mobile, having reviewed dozens of smartphones and other gadgets. He has spoken at key industry events and appears regularly on Tv to discuss the latest trends. Marking was previously editor in chief of Laptop Mag, and his piece of work has appeared in Wired, Popular Science and Inc. Follow him on Twitter at @mspoonauer.

Source: https://www.tomsguide.com/news/google-pixel-4a-could-be-doomed-if-it-doesnt-launch-soon

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The Google Pixel 4a could be doomed — here's why